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ATA Ambassadors

A growing roster of creators, adventurers and operators putting our trucks to work across Australia. Real builds in real conditions — and the people choosing to drive them.

The roster

Creators driving our builds.

These are the people behind the wheel of an ATA-converted American truck — sharing the builds, the trips and the work with their own audiences. Tap any reel to watch.

Matt · The Explore Life — ATA ambassador
ATA-built RAM318K+ followers
Adventure · Travel · Exploration

Matt · The Explore Life

@theexplorelife

Matt and The Explore Life share adventure and exploration content with a global Instagram community of more than 318,000 followers. The Explore Life partners with American Trucks Australia for the heavy-duty hauling and off-grid capability our builds deliver — the trucks that go where the next photo lives.

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Making Tracks — ATA ambassador
ATA-built 4x418K+ followers
4x4 · Overland · Off-road

Making Tracks

@makntrx_4x4

Hard-core 4x4 and overland adventurers documenting big trips and bigger builds. Making Tracks puts ATA-converted American trucks through everything Australia has to throw at them — and brings the followers along for the ride.

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The Denmans · Waking Up in Aus — ATA ambassador
ATA family build83K+ followers
Family travel · Lap of Australia

The Denmans · Waking Up in Aus

@wakingupinaus

The Denman family — Waking Up in Aus — share life on the road around Australia with a community of more than 83,000 followers. The family-friendly heavy-haul of an American truck means there is room for the kids, the van, the gear and the next adventure all at once.

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Justin · Rinsed Co — ATA ambassador
F-350 Platinum Tremor35K+ followers
Wake boarding · 4WD · Adventure

Justin · Rinsed Co

@rinsed.co

Rinsed Co is a young adventure crew led by Justin, sharing a lifestyle of wake boarding, 4WD touring and chasing the next coastline with a community of more than 35,000 followers. They drive an ATA-built Ford F-350 Platinum Tremor — the tow rig that hauls the boat, the gear and the whole crew wherever the weekend is heading.

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Knuckles · Country Trucker Caps — ATA ambassador
ATA build incoming193K+ followers
Rural lifestyle · Trucker culture

Knuckles · Country Trucker Caps

@countrytruckercaps

Knuckles and the Country Trucker Caps crew are at the heart of Australian rural and trucker culture, with a following of more than 193,000. Big American trucks, big country, and a cap collection to match — ATA is proud to be on the build list, with a new truck on the way.

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Customer deliveries

Happy customers, handed the keys.

Australian businesses and adventurers picking up their ATA-built American trucks. New handovers added here as they leave the workshop — testimonials follow as our customers live with their build.

Reef Runner Boats taking delivery of an ATA-built truck
Boat builder · Far North QLD

Reef Runner Boats

Reef Runner Boats trust an ATA-built American truck to tow their offshore rigs through the toughest North Queensland country and back.

Testimonial coming soon
Supra Boats Australia taking delivery of an ATA-built truck
Wake boat distributor · Gold Coast

Supra Boats Australia

Supra Boats Australia tow their show boats with an ATA build — including the convoy heading to the Sanctuary Cove International Boat Show.

Testimonial coming soon
Bushwacker Camping Gear taking delivery of an ATA-built truck
Adventure gear · Australia-wide

Bushwacker Camping Gear

Bushwacker chose an ATA-built American truck to haul their camping rigs and adventure gear right across the country.

Testimonial coming soon
Reese · G&L Motor Repairs — ATA ambassador
Ram 2500 Limited Night Edition
Mechanical workshop · Performance

Reese · G&L Motor Repairs

@glmotorrepairs_performance· 8K+

Reese from G&L Motor Repairs & Performance picked up a Ram 2500 Limited Night Edition from ATA — the heavy-duty daily that fits the workshop life and turns heads at the same time.

Testimonial coming soon
First Ram RHO in Australia taking delivery of an ATA-built truck
Ram RHO · 1st in AU
Headline delivery · Limited build

First Ram RHO in Australia

A landmark handover for ATA — the first Ram RHO delivered in Australia. A new generation of off-road performance Ram, RHD-converted and Australia-complied in our Brisbane workshop, now in the hands of a very happy customer.

Testimonial coming soon

Picking up your build soon? Email us your delivery-day photo and we will feature it on this page.