Privacy Policy

When you contact us through this website, reserve a vehicle, build & price a truck, or request a parts quote, we may collect:

• Your name, phone number, email address, and state of residence
• Vehicle of interest, custom-build options, and any notes you provide
• If you proceed with an order: billing/delivery address, ABN (for business customers), and government identification required for vehicle registration
• Technical data when you visit the site (IP address, browser type, pages viewed) for security and analytics purposes

We do not knowingly collect information from individuals under the age of 18.

• To respond to your enquiry and provide the products and services you have requested
• To process your order, arrange import, conversion, compliance certification, and delivery
• To keep you updated on the status of your build and provide warranty/service support
• To meet our legal obligations (vehicle registration, tax, anti-money-laundering, ADR compliance records)
• To improve our website and services through aggregated, anonymised analytics
• With your consent, to send you marketing communications about new stock and offers. You can unsubscribe at any time.

We share your personal information only with parties who help us deliver our services:

• Our US import partners (for vehicle ordering)
• Shipping, customs, and freight providers
• Right-hand-drive conversion engineers and ADR compliance certifiers
• Finance and insurance partners (only if you ask us to refer you)
• Government agencies as required by law (registration, tax, AUSTRAC)

We never sell your personal information to advertisers or data brokers.

Your information is stored on Australian and Singaporean cloud infrastructure provided by Supabase (Postgres) and Vercel (hosting), with industry-standard encryption in transit (TLS) and at rest. Access is restricted to ATA staff who need it to deliver your service.

We collect anonymous, first-party usage analytics — which pages you visit, how long you spend, your country (derived from IP at our edge servers), and the type of device you use. This data is stored in our own database and is never shared with advertising networks or third-party trackers.

A random session identifier is stored in your browser's local storage so we can tell that two pageviews came from the same visit. This identifier is not tied to your name or email and is not a tracking cookie. To opt out, setata_analytics_opt_out=1 in your browser's local storage, or block JavaScript on this site.

When you contact us through our Facebook Page or Instagram account (@americantrucksaustralia), whether by sending us a direct message or by submitting one of our Facebook or Instagram lead-enquiry forms, we receive the information you provide through Meta’s platforms. Depending on how you get in touch, this may include your name, your Instagram or Facebook username, the message or enquiry you send us, and any contact details (email, phone) and vehicle-interest details you enter into a lead form.

We use this information only to read and respond to your enquiry and to follow it up through our internal sales system, in the same way as any other enquiry described in this policy. We access only our own Facebook Page, Instagram account and lead forms, and we never access any account or message that is not sent to us. This information is handled in accordance with Meta’s Platform Terms and Developer Policies, and is never resold or transferred to advertisers or data brokers.

You have the right to:

• Request access to the personal information we hold about you
• Request correction of any information that is inaccurate or out of date
• Request deletion of the personal information we hold about you, subject to records we are required to keep by law (see Data retention below)
• Withdraw consent for marketing at any time
• Lodge a complaint with the Office of the Australian Information Commissioner (oaic.gov.au) if you believe we have breached the Privacy Act

To request access to, correction of, or deletion of your personal information, email our Privacy Officer at sales@americantrucksaustralia.com.au. We will respond within a reasonable period, and in any case within 30 days.

We keep customer records for at least 7 years after a sale to meet warranty, tax, and vehicle-history obligations. Lead enquiries that do not become customers are deleted or anonymised after 24 months unless you ask us to keep them on file.

We may update this policy from time to time. The latest version is always available at /privacy and is dated above.

For privacy enquiries, contact our Privacy Officer:

• Email: sales@americantrucksaustralia.com.au
• Phone: 1300 872 875
• Post: 3 Christensen Road, Stapylton QLD 4207