The American Performance alternative.
American Performance is the retail arm for VDC's Ford F-Series RHD conversions, with showrooms in VIC, SA and NSW. Pricing on their stock currently sits in the $255k–$275k band for 2023–2024 F-350 builds. ATA is the alternative when you want full Ford + RAM + GMC range under one roof, with transparent online pricing and a published behind-dash conversion process.
American Performance retails Ford F-Series trucks (F-150, F-250, F-350, F-450, F-550) converted by their manufacturing partner VDC (Coolaroo, VIC). They run three showrooms across Victoria, South Australia and New South Wales, and emphasise factory-grade RHD conversion rather than aftermarket work. Recent inventory pricing visible online ranges $255k–$275k for 2023–2024 F-350 builds.
- −Ford-only — no RAM Heavy Duty, no GMC
- −Conversion done by a separate company (VDC) — two-brand handoff between import / convert and retail
- −No public Build & Price configurator for spec-it-yourself orders
- −No live Owner Portal / build-tracker for customers in build
- −No public parts store with OEM service kits
Why customers switch.
- ✓Full range — Ford F-Series PLUS RAM Heavy Duty (2500 / 3500 / 5500) + GMC, not Ford only
- ✓Single Brisbane workshop end-to-end (import → conversion → retail → service), no two-brand handoff
- ✓Live drive-away AUD pricing on every truck on /stock
- ✓Build & Price configurator that quotes before you call
- ✓Owner Portal so you watch every workshop stage in real time
- ✓Behind-dash, firewall-back RHD conversion + 700+ SKU parts store + 14 nationwide service partners
Talk to ATA first.
Tell us what you're after — we'll come back within one business day with a real quote and timeline.