ATA vs VDC
The VDC alternative.
VDC (Coolaroo, VIC) is a long-running Ford-only RHD converter and the manufacturing partner behind American Performance retail. ATA is the alternative for buyers who want one company that handles the whole journey — import, RHD conversion, retail sale, parts and service — across Ford, RAM and GMC, not Ford alone.
Who they are
VDC (Vehicle Development Corporation) is a Victorian Ford specialist that converts left-hand-drive vehicles to right-hand-drive. Their core business is Ford F-150 / F-250 / F-350 / F-450 / F-550 and Mustang. They supply American Performance with retail-ready stock and partner with Herrod Performance on Mustang work.
Where VDC hurts
- −Ford-only — no RAM Heavy Duty, no GMC, no Chev coverage
- −B2B / converter focus — most retail flows through the American Performance brand, not VDC direct
- −No live drive-away pricing on the VDC site — contact required
- −No public Build & Price configurator
- −No live Owner Portal / build-tracker for end customers
Where ATA wins
Why customers switch.
- ✓Full range — Ford F-Series PLUS RAM Heavy Duty + GMC, not Ford only
- ✓Single brand from import through to handover (no B2B handoff between converter and retail)
- ✓Live drive-away AUD pricing on every truck on /stock
- ✓Build & Price configurator quoting in AUD before you call
- ✓Behind-dash, firewall-back RHD conversion — factory dash + HVAC retained
- ✓Owner Portal + 14 nationwide service partners + parts store post-handover
◆ Ready to switch?
Talk to ATA first.
Tell us what you're after — we'll come back within one business day with a real quote and timeline.